Safilo S p A: invests in process innovation, new partnership with Coventya
SAFILO AND COVENTYA TOGETHER FOR AN INNOVATIVE AND SUSTAINABLE PRODUCTION PROCESS THAT DRAMATICALLY REDUCES THE USE OF PALLADIUM
THANKS TO THE INTRODUCTION OF THE REDUCED “METAL X” IMPACT
ON THE PRECIOUS METAL EXTRACTION ENVIRONMENT
Padua, September 20, 2021 – Safilo, a global leader in the design, manufacture and distribution of eyewear, continues to invest in sustainability and process innovation through a strategic partnership with Coventya, a global player with over 90 years of experience in the development of specialty chemicals for surface finishing treatments.
Thanks to the joint efforts of the two companies, Safilo will be the first player in the eyewear sector to be used exclusively ‘Metal X‘, an innovative new patent from Coventya which reduces the use of precious metals in galvanic treatments by 90% for the production of optical frames and sunglasses.
Metal X will be presented at Safilo Longarone and will allow Safilo to significantly reduce the use and consumption of palladium, an extremely precious and rare metal due to its natural rarity. Therefore, the use of “Metal X” will help reduce land use for the supply of precious metals leading to a lower production impact in terms of environmental sustainability. Metal X will be used in Safilo’s eyewear collections produced in Italy from the August 2021 release.
The use of “Metal X” in Safilo’s production processes represents a new step forward in its sustainable production processes initiated in recent years with the nickel freegalvanic treatments. Thanks to these processes, the Group has eliminated the use of nickel, a silvery-white metal traditionally used in the finishing treatments for eyewear, while at the same time guaranteeing even higher standards of product excellence thanks to new technologies. employees.
“The partnership with Coventya is particularly strategic for Safilo as it allows us to be the first to introduce a new efficient sustainable solution into our eyewear production processes.,” noted Fabio Roppoli, Chief Product Supply Officer of the Safilo Group. “By phasing out palladium in favor of Metal X, we are taking a new step in our business strategies focused on sustainability and we are sure that this innovation will be appreciated by our customers and consumers, who are increasingly concerned about these issues.. “
“It was particularly important for us to be able to create a material with the same qualitative and technical properties as palladium and which could be used as a replacement for natural precious metals.,” noted Coline Nélias, Coventya International Product Manager. “Thanks to this collaboration, our patent was introduced in the galvanic baths of Longarone in an efficient way and with high quality standards.“.
About the Safilo group
Founded in 1934 in the Italian region of Veneto, the Safilo group is one of the main players in the eyewear industry in the design, manufacture and distribution of optical frames, sunglasses, sports glasses, masks and helmets. The Group designs and manufactures its collections by combining stylistic, technical and industrial innovation, quality and craftsmanship. With an extensive global presence, Safilo’s business model allows it to oversee its entire production and distribution chain. From research and development at five prestigious design studios, located in Padua, Milan, New York, Hong Kong and Portland, to its company-owned production facilities and network of qualified manufacturing partners, the Safilo Group guarantees that each product offers the perfect fit and meets the highest quality standards. Reaching approximately 100,000 selected outlets worldwide with an extensive network of wholly owned subsidiaries in 40 countries and over 50 partners in 70 countries, Safilo’s well-established traditional wholesale distribution model, which encompasses retailers from eye care, chains, department stores, specialty retailers, boutiques, duty free and sporting goods stores, is complemented by direct-to-consumer and pure player sales platforms on the Internet, in line with the strategies of development of the Group.
The Safilo Group’s portfolio includes its own main brands: Carrera, Polaroid, Smith, Safilo, Blenders, Privé Revaux and Seventh Street.
Licensed brands include: Banana Republic, BOSS, Eyewear by David Beckham, Elie Saab, Fossil, Givenchy, havaianas, HUGO, Isabel Marant, Jimmy Choo, Juicy Couture, kate spade new york, Levi’s, Liz Claiborne, Love Moschino, Marc Jacobs, Missoni, M Missoni, Moschino, Pierre Cardin, PORTS, rag & bone, Rebecca Minkoff, Tommy Hilfiger, Tommy Jeans and Under Armor.
The parent company, Safilo Group SpA, is listed on the Italian Stock Exchange (“MTA”) organized and managed by Borsa Italiana (ISIN code IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI). In 2020, the Safilo Group achieved a net turnover of 780.3 million euros.
Safilo Group Investor Relations
Phone. +39 049 6985766
Safilo group press office
Crowd. +39 339 1919562
Crowd. +39 366 9293953
Safilo SpA Group published this content on September 20, 2021 and is solely responsible for the information it contains. Distributed by Public, unedited and unmodified, on Sep 20, 2021 06:41:04 AM UTC.