WHY IT RATES: Palladium Hotel Group is taking a new step in its CSR policy. —Codie Liermann, editor-in-chief

The President / President of Palladium Hotel Group, Abel Matutes Prats, and the CEO of the company, Jesús Sobrino, as well as the Secretary General of the World Tourism Organization, Zurab Pololikashvili, have signed the Global Code of Ethics for Tourism promoted by the OMT. With this membership, the hotel company of the Empresas Matutes Group, which has been developing and promoting the principles of the Code of Ethics for some time, reaffirms its commitment to sustainable development in the field of tourism.

After the signing, which took place at the headquarters of the World Tourism Organization, UNWTO Secretary-General Zurab Pololikashvilli said: “We congratulate Palladium Hotel Group for paving the way towards a more ethical and responsible. We count on you to be ambassadors of the principles of the Global Code of Ethics for Tourism “.

For the president of Palladium Hotel Group, Abel Matutes, “from the start of our journey, we have been very aware of the importance and responsibility of the tourist activity and, therefore, we have already applied these principles. The signing of the Code of Ethics reinforces our commitment to the sustainable development of this industry ”. For his part, the CEO of Palladium Hotel Group, Jesús Sobrino, underlined that “we defend responsible tourism for society and the environment and we are constantly working to achieve it. This code shares the goals of sustainable and social development with our corporate social responsibility and is aligned with our global commitment as a company.

Approved by the General Assembly of the World Tourism Organization and then ratified by the General Assembly of the United Nations, this code, whose purpose is to guide the various actors in tourism development, is made up of ten principles which establish a framework for global benchmark for the responsibility and sustainable development of global tourism. It also aims to promote a fair, responsible and sustainable tourist order, in the mutual interest of all sectors of society and in an open economic environment.

The ten principles contained in the Code of Ethics cover the economic, social, cultural and environmental components of travel and tourism and address aspects such as the contribution of tourism to mutual understanding and respect between people and societies, its role as an instrument of personal relations and collective development and as a factor of sustainable development, tourist activity as an element of exploitation and enrichment of the cultural heritage of humanity or the recognition of tourism as a beneficial activity for countries and destination communities. The document also covers the right to tourism, the obligations of tourism development agents and the rights of workers and entrepreneurs in the sector. Article 10 of the Code recognizes the role of the World Committee on Tourism Ethics (WCTE).

THE SOURCE: Press release from the Palladium Hotel Group.