Jack in the Box Worldwide to manage the digital mandate of Phoenix Marketcity and Palladium Chennai | Digital
Jack in the Box Worldwide, part of The 120 Media Collective, won the digital mandate for Phoenix Marketcity and Palladium in Chennai.
The agency’s mandate includes communication and platform strategies, creative tasks, social media management, content creation, SEO and performance marketing. There was no multi-agency pitch involved.
Ritu Mehta, Vice President of Marketing, Phoenix Mills, said, “As the economy continues to recover from the pandemic, the retail industry has been given a unique opportunity to reinvent our marketing practices. in the digital space, as security, precaution and insurance are major concerns for consumers. The first step in this reassurance journey inevitably begins online, so it was absolutely essential to work with a partner who could think digital above all else. We are confident that Jack in the Box Worldwide, who shares our broader vision, will lead the group’s business initiatives through his strategic sense and expertise in the field.
Rishi Sen, Managing Partner of Jack in the Box Worldwide, said: “We are confident that our partnership with Phoenix Marketcity and Palladium Chennai will open a new, safer route for shopping mall visitors to indulge in their retail therapy, among others. In addition to fostering deeper engagement with the consumer through the brand’s social media channels, we’re also committed to increasing property footfall through unique online and offline campaigns.