Enrich launched his latest concept at the Phoenix Palladium Mall in Lower Parel in South Mumbai.

The store features an elegant look and visual design that emphasizes classic look and feel to deepen investment in customer-centric experiences, beauty services and beauty category layout to help customers customers to discover and buy best-in-class beauty brands.

Vivek Bali, CEO of Enrich commenting on the launch, says, “Our goal continues to be to anticipate the beauty needs and desires of our diverse customers across India. As we look for ways to continue to be more accessible through our unique brick and mortar one-stop shop for beauty services and beauty retail and to top it all off with our omni experience, this continues to grow. be a huge opportunity for us to deepen emotional connections with our customers through our experiential store environment, best in class hair care, skin care, makeup and fragrance services and incredible engagements with our team of beauty to whom we are able to provide the best services and products, advise and inspire clients on their beauty journey at Enrich.

As part of Enrich’s strategy, the store mix will seamlessly highlight beauty categories such as hair care, skin care, fragrance and makeup at the front of the store, a section crafted for hair and skin beauty services, our best-in-class beauty services, and incredible engagements with our beauty consultants, estheticians that we are able to better serve and inspire clients on their journey beauty with a self-discovery experience that Enrich is valued for with an easy checkout section.

The Enrich retail concept introduces customers to the most unique assortment of brands, store designs and beauty services that allow customers to purchase a myriad of brands and encourage them to try, test and experience everything , from lipsticks to skincare, from haircare to fragrances, bath & body to men’s grooming. Stylish, colorful and easy to navigate store front fixtures that make it easy for you to discover a new product or a favorite brand.

Vivek Bali further stated that “everything we do at Enrich is in line with the ever-changing needs of our customers. in mind”, these locations are intended to complement our existing store fleet and give customers a more personalized and personalized experience.