Apex players are unhappy with “overpriced” and “lazy” skins
Mountain peak fans on social media are increasingly concerned about the free battle royale monetization strategy. As Mountain peak moving closer to generating $ 1 billion in revenue a year, annoyed gamers continue to complain about what they see as sky-high prices for in-game virtual outfits, grappling with the scabs of an ongoing conflict between the people who spend money on the extremely successful game and those who profit from it.
A popular Reddit post from this weekend, which had nearly 12,000 upvotes, highlights the difference between two Caustic skins in the attached image. On the left is a free “Rare” skin from Season Three, and on the right is a new “Epic” skin (one level above “Rare”) which must be purchased for 1000 Apex Coins, ie about $ 10.
This may not be to everyone’s liking, but it’s clear that the free “Rare” skin is a lot more distinct than the supposedly $ 10 skin. Anyone can agree that icy hands are cool and unusual, and the look certainly catches the eye that more expensive skin doesn’t command.
Mountain peak can be downloaded for free, but fashion in the Outlands has never been cheap. A small object like a charm, the virtual balls that hang attractively on weapons much like an earring, could be 500 Apex Coins, which roughly equates to $ 5. A trendy and unique “Legendary” outfit costs $ 18, while a “Heirloom” weapon such as Bloodhound’s ax or Pathfinder’s boxing gloves costs around $ 150.
Another recent Reddit post called for concrete changes to the monetization structure of virtual modes in Mountain peak, as well as an AMA with the team behind the pricing.
“You charged us $ 10 for skins that were priced at $ 5,” wrote one Reddit user. “This is billed as extremely greedy, unethical and most certainly constitutes a price increase.”
The new prices are not actually price increases in a reasonable sense, and EA has no obligation to provide cheap virtual goods to customers, just as players are under no obligation to purchase them. But that doesn’t make things better for gamers, however.
Mountain peak Players have been frustrated and confused about the pricing structure of these optional cosmetic items almost since the game’s release. In 2019, the Iron Crown event of Season 2 arbitrarily increased the price of loot packs and locked down items. exclusive objects behind them. Angry fans have complained on social media, and the ensuing dispute between Respawn employees and their harshest critics led to a public blog post detailing the company’s commitment to do better. with the way she handles loot and cosmetic communications, in addition to a apologies on twitter by Vince Zampella, CEO of Respawn.
The game is free to play, so monetization in the form of cosmetics will always be at the heart of Mountain peakfinancial success of. But two years later, it’s not clear whether Respawn has learned any lasting lessons from the Iron Crown controversy.
The company distinguishes between pleasing EA shareholders with the huge profits from the game and keeping the Mountain peak mutiny community over issues like this. In the end, it’s easier to pretend to be transparent about cosmetic product prices than it is to undertake the difficult, if not impossible, task of explaining why these virtual goods must be so expensive.